But don't bloggers eat just about anything? | Adweek But don't bloggers eat just about anything? | Adweek
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But don't bloggers eat just about anything?

Oscar

Are Oscar Mayer's new microwaveable flatbread sandwiches actually blogworthy? No idea—never had one. But this ad about them being blogworthy—that is blogworthy, obviously, since we're a blog and here we are writing it up. Of course, our attention really shouldn't count for much, since they're practically begging for it right there in the headline. (The first line of body copy reads, "At under 350 calories, Deli Creations Flatbread Sandwiches are worth writing about.") Still, with newspapers falling all over each other to eulogize themselves, maybe sucking up to the blogosphere isn't such a bad idea. Here's a tip: We'll eat anything with bacon on it. Via The Underground Copywriter.

—Posted by David Kiefaber

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