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Few characters in the sporting world are as comically sad as the promising NBA player who turns out to be a complete bust. Just ask the Knicks. Sony devotes a new Web site, Don’t Be the Next, to three such players—Billy Joe Cuthbert, Jason “Sweet Money” McDaniels and Sergei Vogavich—to promote its newest PlayStation 2 title, NBA ’06. The players are actually fake, but the bios, humorous videos and Cuthbert’s yellow headband are painfully recognizable.
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