Domino's Calmly Deals With Twitter Customer Who Says He Burned His Junk on a Pizza Only slightly off script

Here's a pretty good example of a brand dealing well with a troll on Twitter—mostly by sticking to the script, with a few flourishes along the way.

On Monday, Domino's Pizza in the U.K. had to deal with a customer who claimed to have burned his penis while "making love" to one of its pizzas.

You can see the whole exchange below.

Even as @ITK_AGENT_VIGO's tweets get increasingly irate and obscene, @Dominos_UK remains calm—amusingly nonchalant, in fact. At the end, though, the brand allows itself a little freedom, taking an even more absurd claim from the man at face value and admitting "that is not what is expected of our pizzas. We raised them better than that!" (Hopefully that doesn't count as legal admission of sexual misconduct by the pizza.)

Would have been fun to see how Tesco Mobile would have dealt with this guy.

Daily Star via Complex. Photo via Flickr.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS