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Here's an unusual two-for-one deal from Del Campo Saatchi & Saatchi for Beldent gum. The Mondelez brand, known as Trident in the U.S., staged "Almost Identical," a social experiment/marketing installation at the Museum of Contemporary Art in Buenos Aires, ostensibly to disprove the myth that gum chewing gives a bad impression.
Patrons were asked questions about five sets of identical twins. Each pair of twins was identically attired and quaffed—but one twin was chewing gum, while the other wasn't.
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