Dodge Travels to the Year 3000 for Advice on High-Tech Cars

Dodge might not actually be able to travel a thousand years into the future to harness the best technology for its cars, as it pretends to do in this new Dart spot from Wieden + Kennedy. But it is able to achieve something that's somewhat magical in its own right—making a 30-second commercial feel like a :60. A handful of ad campaigns every year find a fresh structure that helps the message really stand out—DirecTV is one this year, and this Dart campaign is another.