Dodge loves car chases, appropriate or not | Adweek Dodge loves car chases, appropriate or not | Adweek
Advertisement

Dodge loves car chases, appropriate or not

Dodge Fast Five

I think we can all agree with Dodge's premise, in the commercial below, that car chases make any movie better. Imagine how great The King's Speech would have been if George VI's Bentley had smashed through the gates of Buckingham Palace and exploded on the royal cricket pitch. A cool chase is shown in the Dodge spot, depicting the high-speed hijinks of some Merchant-Ivory type historical characters. It ties in with the movie Fast Five, the latest entry in the Fast and the Furious franchise. The commercial, from Wieden + Kennedy, isn't as revolutionary as Dodge's patriotic outing last year, but seeing a hammy "unscrubbed son of a blacksmith's apprentice" punch out a windshield to woo his beloved is worth it. Eagle-eyed YouTubers with too much time on their hands point out that in the final shot, the glass is magically intact again. Hey, many real action films have even worse continuity. Also, Dodge's invisible chimp delivers some Oscar-worthy work in this new spot. You can't see him, though—so you'll just have to trust me on that.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS