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A new survey by BuzzBack says most consumers don’t really know what the hot environmental term “sustainability” means, despite marketers’ newfound love of the word. Do you know what it means? Take this quick quiz:
1. A product or service is sustainable if …
a) It’s quickly replenished and production doesn’t harm the environment.
b) We make the logo bigger and print “Sustainable!” in 80-point type.
c) We produce the stuff around the clock, preferably in Mexico, where labor’s cheap.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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