Do we really need our cereal catered?

So, it’s not on the level of our iPod infatuation, but some of us here at AdFreak have been pretty obsessed with the high-concept café chain Cereality. But even we are puzzled at the fledgling compay’s latest development: catering. Last month, the company said is ready to provide its breakfast fare for events both near and far. “Cereality Catering provides a memorable and efficient solution that’s easy to order and manage whether you are down the street here in Chicago or planning a wedding in Miami,” says CEO David Roth (who’s only a “Lee” away from being übercool).