Do we really need more Lingerie Bowl?

Despite generally crappy reviews for its first two games, the Lingerie Bowl is expanding. The pay-per-view event, which has lingerie-clad models playing jiggly touch football, has aired during halftime of the past two Super Bowls—but got the most press for losing its key sponsor, Chrysler, in its first year. Now it wants to run opposite the NBA Finals and the World Series, too. The guy who created the franchise, Mitch Mortaza, continues to position his product as a risque alternative to the “overly produced conservative lip-synching shows” that the broadcast nets air during big sporting events.