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A Danish travel agency wants the country's people to do the patriotic thing by getting out of town and getting busy.
A wry new campaign from Spies puts an unusually clever twist on using sex to sell, highlighting the country's fast-declining birth rate and packing in fun statistics and scientific claims to support what seems like an obvious fact—that people are more likely to copulate while on vacation.
It's opportunistic in the best possible way—rewarding for viewers, with at least the illusion of being genuinely concerned.
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