Do HP webcams not recognize black faces?

Let's hope Hewlett-Packard has the PR-crisis book handy. The video above, which is making the rounds online, shows that HP facial-tracking software has a very unfortunate bug: it doesn't seem to track black faces. There's fairly compelling evidence in the video, in which two co-workers—a black male named Desi and a white female named Wanda—show how the camera-tracking feature doesn't work for Desi but operates just fine for Wanda. The worst part, according to Desi, is he bought the laptop for Christmas. HP says it's aware of the video and is working on gathering more info about the issue. Check out the company's statement here. As of 2 p.m. Monday, the video has 75,000 views on YouTube, a number sure to jump since it's featured on Buzzfeed.

—Posted by Brian Morrissey

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS