Do good now, don't come back as a maggot

Matthew Bull was recently named global chief creative officer of Lowe. I wonder if he got the job based on this (intentionally) disgusting campaign his office, Lowe Bull, did for nonprofit employment site CharitySA.co.za? The theme is reincarnation—we're warned in no uncertain terms what could happen in our next lives if we don't do good deeds in our current ones. Divorce attorney Bob comes back as a tick ("Still bleeding 'em dry, 'ey, Bob?"); tobacco exec Duncan returns as a dung-heap fly ("Take a deep breath, Duncan"); and paparazzo Sandra is reborn as a maggot squirming in stomach-churning filth and is really "in on the filthy scoop now."