Advertisement

Do Competing Bottled Water Brands Actually Taste Different? Rhett & Link Find Out With a very scientific test

Rhett & Link will slake your thirst for goofy, brand-inspired comedy in the "Ultimate Water Taste Test," a wonderfully wet episode of their "Good Mythical Morning" YouTube show.

The guys, best known for their brilliantly bad local commercials, compete against each other to identify seven varieties of water. They sample five brands: Dasani, Evian, Fiji, Smart Water and Blk Water. ("It's not from a river in Alabama," Rhett quips, but infused with fulvic powder, "whatever that is.") There's also pond water from Echo Park in Los Angeles and H2O straight from the tap.

The duo don a dual-action water-tasting apparatus—basically hardhats and two hoses for drinking—that actually connects their heads, making them look, Link notes, "like two construction workers talked into doing some kind of scuba trust exercise."



Once the blind water taste test begins, the snark pours forth.

"It's got a flowed-down-through-snow-in-the-Alps kind of a feel to it."
"There's an elevation in this taste—this is from up high, not from down below."
"Tastes like clouds."
"I can taste vapor distillation."
"If somebody's selling this, they need to stop immediately."

You'll have to watch the 15-minute segment—streaming rapidly toward 1 million YouTube views in just two days—to see how many of the seven they correctly identify. Be sure to hang in for the refreshingly honest "Neither Water" spoof commercial at the end, which drives home the point that, when you're truly parched, branding doesn't hold water.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS