Do boozy cities lure hard-drinking tourists?

Whether it’s Scotland cheering on its own desolation, Louisville telling you that your life sucks, or South Carolina celebrating its purported gayness, tourism campaigns are no stranger to controversy. In fact, tourism officials tend to seize on any and all of their region’s attributes to lure visitors. Which is why we’re just counting the days until someone decides to use this survey of the hardest drinking American cities to attract tourists. The current winner is Austin, Texas, the Valhalla of college towns, followed by Milwaukee, San Francisco, Providence, and Chicago.