A disturbing look into the Grimace dossier

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Quite a while back, we linked to this list of the Top 10 Creepiest Fast Food Mascots. Today it popped up again on Presurfer, which led me to reconsider that age-old question: What the hell is Grimace? Like any foray into the dark crevices of forgotten history, my search unearthed more questions than answers. Here are a few tidbits, per Wikipedia. 1) Grimace began as “The Evil Grimace,” a four-armed milkshake thief. 2) He lost his extra two arms when McDonald’s made him a good guy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in