Disney Builds Entire 8-Bit Street for 'Wreck-It Ralph'

Fun work by sculptor Aden Hynes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Disney tricked out an entire London street with cool 8-bit props to promote Wreck-It Ralph, its feature-film-length chunk of nerdbait whose retro visual style was reflected by the sculptures in Disney's exhibit. Sculpting in 8-bit can be tricky, and the necessary lack of detail can make it hard to tell what things are sometimes. So I'm glad sculptor Aden Hynes kept things simple—water flowing from a pipe, pigeons, a car—to draw in people who might not ordinarily respond to old video-game graphics.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in