Disney Builds Entire 8-Bit Street in London for 'Wreck-It Ralph' Fun work by sculptor Aden Hynes
Disney tricked out an entire London street with cool 8-bit props to promote Wreck-It Ralph, its feature-film-length chunk of nerdbait whose retro visual style was reflected by the sculptures in Disney's exhibit. Sculpting in 8-bit can be tricky, and the necessary lack of detail can make it hard to tell what things are sometimes. So I'm glad sculptor Aden Hynes kept things simple—water flowing from a pipe, pigeons, a car—to draw in people who might not ordinarily respond to old video-game graphics. Maybe once they clear all that stuff out of there, they'll pave everything with yellow bricks when it's time to shill Oz: The Great and Powerful. More images below.
Via Laughing Squid.
Photos by Michael Reeve.





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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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