Discovery Already Chumming the Waters for Shark Week Bait-themed ads tout Aug. 12 premiere
Shark Week doesn't kick off until Aug. 12, but Discovery is trying to frighten you with promos well in advance. Remarkably, it's the 25th anniversary of Shark Week this year. The theme for the ads this time around: "Any closer, you'd be bait." mOcean in Los Angeles did the ads. Credits after the jump.
CREDITS
Client - Discovery
Lara Richardson - VP, Creative
Jason Turner - Sr. Writer/Producer
Chris Adams - Director of Marketing
Marina Anglim - SVP Marketing
Kyle Russell - Marketing Prod Mgr
Agency - mOcean
Peter McKeon - Creative Director/Director
Teresa Antista - Executive Producer
Zach Lyall - Post-Production producer
Quico Encinias - Animation Supervisor
Jez Colin - Composer
Candace Reid - VP Broadcast Accounts
Don Anderson - Live-Action Producer
Kevin Sarnoff - Director of Photography
Santiago Padilla - Colorist
Jerry Spievack - Visual Effects/Ring of Fire
John Myers - Visual Effects/Ring of Fire
Brian Keith Namanny - Lead Puppeteer/Legacy
Neil Smith - On-Set Water Effects
Keivn Aratari - EVP Entertainment Marketing
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
