Dirk Nowitzki's Parody of Geico's 'Hump Day' Ad Is Actually Pretty Awesome Guess what day it is?

Dallas Mavericks forward Dirk Nowitzki, clad in his uniform and flip-flops, horses around in this parody of Geico's "Hump Day" commercial, strutting through the team's administrative offices and asking various cube-jockeys, including the team's equine mascot Champ, to "Guess what day it is?" Dirk is stoked because it's game day, unlike the original ad's talking camel, who was more of a Wednesday fan. The spoof's punch line, also playing off the Geico ads: How happy are folks who buy Mavs' season-ticket packages? Happier than Dirk on a game day! It's a cute spot, and Dirk finds the perfect mix of goofy charm and self-deprecation. And while we're on the subject of music—sorry, my transition game is off today—Dirk's also amusing in this beat-boxer clip co-starring wacky German D.J. Flula and a couple of Mavericks dancers. Oh, he can't match Kobe Bryant's mad classical piano skills, but still, check it out. "Satisfaction" guaranteed!

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS