Advertisement

Director's Loopy Pitch Video Is Too Insane for the Client, but You'll Enjoy It Tony Benna puts his friends through hell

Tony Benna, a director at Mekanism, had some interesting ideas for a recent pitch to a client—and roped in some Mekanism co-workers to be the actors in his pitch video.

He tells AdFreak:

"The idea behind this specific pitch was to play off the idea of the incredibly stupid stuff people do when they are bored. Anyone that has ever played with a clothespin or binder clip inevitably tries to put it on their nose, or lip, or ear or whatever … So the thought was to show a montage of people doing incredibly stupid things by themselves. We see each person in a slow-motion stupid thought with a simple object, and then cut back to them doing a completely unexpected stupid action.

"This is where it got interesting, I went in to shoot the video without any real ideas for these vignettes, so I improvised! The results were unfortunately WAY too far out there for the client, and pretty much everyone that saw it. So it got killed. A few weeks ago I had a good friend in town and he asked to see some of my recent work. I stumbled across the raw footage from that pitch video and we were literally crying laughing. Not so much at the ideas, but at the torture I put my friends through. That coupled with my unapologetic monotone direction coming from off screen made it hilarious! So I decided I should repurpose the footage, and show the true madness behind a Mekanism pitch video."

Check out the inspired stupidity below. Via The Denver Egotist.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Mekanism, Creative
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS