Dinosaurs Dance to an Underwear Song in the Happiest Ad Ever About Child Abuse

Aardman gets in the 'Dumb Ways' spirit

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

The Aardman studio, known best for creating Wallace & Gromit, made the rollicking cinema commercial below for the NSPCC's anti-sexual abuse "Pants" campaign in the U.K. The ad is a four-minute music video for a song, produced by Adelphoi Music and voiced by X Factor's Peter Dickson, urging children to speak up if someone tries to touch them inappropriately.

Man, it sucks that they waited until after Jimmy Savile's death to make this.

Anyway, the NSPCC's Peter Wanless says he's proud of Aardman's "child-friendly and catchy animation," and seems especially proud of the fact that it avoids "scary words or even mentioning sex."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in