Digital agencies: to blog or not to blog? | Adweek Digital agencies: to blog or not to blog? | Adweek
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Digital agencies: to blog or not to blog?

Blogpasta David Armano, a vp of experience design at Critical Mass and a prolific blogger at Logic+Emotion, asks why some digital agencies aren’t blogging. In a poll that’s running on his site, 67 percent of 165 respondents said definitely. Critical Mass, Organic and Avenue A/Razorfish all have blogs. Notable names that are missing in the blogosphere: Agency.com, AKQA, Blast Radius, R/GA, Tribal DDB and WhittmanHart. At a time when nearly every client is looking to figure out social media, it does seem curious that these shops wouldn’t buff up their credentials by trying out a blog. Then again, as DDB’s blogs demonstrate (Bob Scarpelli has posted exactly twice since his creativity blog launched on Sept. 4), it takes some commitment to keep a blog running. UPDATE: Digitas’s account planning group has a blog, too.

—Posted by Brian Morrissey

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