Digital agencies: to blog or not to blog?

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David Armano, a vp of experience design at Critical Mass and a prolific blogger at Logic+Emotion, asks why some digital agencies aren’t blogging. In a poll that’s running on his site, 67 percent of 165 respondents said definitely. Critical Mass, Organic and Avenue A/Razorfish all have blogs. Notable names that are missing in the blogosphere: Agency.com, AKQA, Blast Radius, R/GA, Tribal DDB and WhittmanHart. At a time when nearly every client is looking to figure out social media, it does seem curious that these shops wouldn’t buff up their credentials by trying out a blog.

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