Diet Pepsi skinny can causes big fat ruckus | Adweek Diet Pepsi skinny can causes big fat ruckus | Adweek
Advertisement

Diet Pepsi skinny can causes big fat ruckus

Diet-pepsi-sofia-vergara-skinny-can

PepsiCo has stirred up a bit of a shitstorm with its new "skinny can" for Diet Pepsi, introduced during New York Fashion Week and made in "celebration of beautiful, confident women." Critics say the packaging just reinforces dangerous stereotypes that women must resemble beanpoles to be attractive. Possibly anticipating the outcry, the brand got Modern Family's Sofia Vergara, one of television's curviest stars, to model for the print ad shown here—but didn't do themselves any favors by making her almost unrecognizable. In any case, the solution is simple. Replace Vergara with Christina Hendricks, and add a head, arms, legs and a belly button to the can's logo—which will quickly reveal Pepsi's true love for the portly among us.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS