Diet Pepsi skinny can causes big fat ruckus

PepsiCo has stirred up a bit of a shitstorm with its new “skinny can” for Diet Pepsi, introduced during New York Fashion Week and made in “celebration of beautiful, confident women.” Critics say the packaging just reinforces dangerous stereotypes that women must resemble beanpoles to be attractive. Possibly anticipating the outcry, the brand got Modern Family‘s Sofia Vergara, one of television’s curviest stars, to model for the print ad shown here—but didn’t do themselves any favors by making her almost unrecognizable.