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Partners Film's Joachim Back directed these Canadian Diet Pepsi spots for BBDO in Toronto. The tag: "Forever young." The premise: Diet Pepsi drinkers are asked, "Is there anything else youthful you'd like to experience?" The guys initially dream about stepping back in time to enjoy a sleepover (above, in which one guy is beaten senseless with a pillow) and recess (below, where another guy gets wedgied). They quickly reconsider. As average as these commercials are, I actually prefer them to the Coca-Cola-esque happy-happy approach taken by newly crowned U.S.
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