Diet Coke Finds Its New Stud, 19 Years After the Old One Andrew Cooper follows in Lucky Vanous's footsteps
He's the real thing. Meet Andrew Cooper, a British model whose shirtless turn as a soda stud in this Diet Coke 30th-anniversary commercial via BETC London is going viral and splashing Cooper's name, face and six-pack abs across the media-sphere. In the ad, which is running on European TV, Cooper, cast as a landscaper, gets a bunch of women all worked up after one of them rolls a can of Diet Coke down a hill in his direction and he pops the top, salaciously spraying himself with the product. Subtle! It's a somewhat more suggestive version of a 19-year-old ad from the brand (posted after the jump) that briefly catapulted Lucky Vanous to fame when he starred as a hunky construction worker ogled during his Diet Coke break by female office workers from a high-rise nearby. Etta James's "I Just Wanna Make Love to You" plays in both versions. In the 1994 spot, Vanous seems unaware of his white-collar voyeurs. In the update, one of the women demonstrates her can-do spirit by giving Cooper the "Drink up" motion, precipitating his Diet Coke shower.
- Mozilla Moves Ahead With Do Not Track Browser
- Baseball Legend Vin Scully Pinch Hits on Twitter
- Twitter Snags Local Social Discovery Firm Spindle
- Brands Can Use Images in Facebook Comments, Too
- Elle's Robbie Myers on Women's Magazines and Serious Journalism
- 'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
- Bud Light Moves to BBDO
- Senators Press FCC to Move On Sports Blackout Issue
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Draftfcb and Pereira & O'Dell Each Win a Grand Prix in Cyber Category
- TBWA\Media Arts Lab Earns Press Grand Prix for Apple's iPad Mini Ads
- Millennial Guys Are Turning to Makeup
- Annie Leibovitz Revisits Her Famous Photo of John Lennon and Yoko Ono
- Conan O'Brien to Advertisers: You Disgust Me, but I Will Take Your Money
- Turner Wraps Upfront Business; Broadcast Still in Motion
- Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







