Diet Coke Finds Its New Stud, 19 Years After the Old One Andrew Cooper follows in Lucky Vanous's footsteps
He's the real thing. Meet Andrew Cooper, a British model whose shirtless turn as a soda stud in this Diet Coke 30th-anniversary commercial via BETC London is going viral and splashing Cooper's name, face and six-pack abs across the media-sphere. In the ad, which is running on European TV, Cooper, cast as a landscaper, gets a bunch of women all worked up after one of them rolls a can of Diet Coke down a hill in his direction and he pops the top, salaciously spraying himself with the product. Subtle! It's a somewhat more suggestive version of a 19-year-old ad from the brand (posted after the jump) that briefly catapulted Lucky Vanous to fame when he starred as a hunky construction worker ogled during his Diet Coke break by female office workers from a high-rise nearby. Etta James's "I Just Wanna Make Love to You" plays in both versions. In the 1994 spot, Vanous seems unaware of his white-collar voyeurs. In the update, one of the women demonstrates her can-do spirit by giving Cooper the "Drink up" motion, precipitating his Diet Coke shower.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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