Diesel kids enjoy a mind-blowing adventure | Adweek Diesel kids enjoy a mind-blowing adventure | Adweek
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Diesel kids enjoy a mind-blowing adventure

Diesel-kid

This six-minute-plus promo for Diesel's fall/winter kids' collection had me hooked all the way through. It's an insanely creative and disjointed mini-epic, worthy of being called a film and not just a commercial. This was made to sell children's clothes?! The surreal montage borrows ideas and styles from Dr. Seuss, J.K. Rowling, Jules Verne, Terry Gilliam and H.R. Pufnstuf-era Sid and Marty Kroft, to name a few. But the clip surpasses the sum of its inspirations and scores because it accurately captures—as near as my ancient brain can recall—the fantasy worlds inside kids' heads. Check out the scene where the kids glide over the icy landscapes only to be swallowed up in the industrial piping of a crazed factory apparatus. The finale is unnerving, as the whole cast—bathed in an unearthly, almost hellish glow—start screaming. Their eyes blaze like the kids in Village of the Damned, and the embers buzz away into the darkness like fireflies or stars. Oh, man! If that doesn't convince you to buy Diesel clothing, nothing will.

—Posted by David Gianatasio

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