Did McDonald’s know Lance Bass was gay?

People magazine broke the official news this week that Lance Bass is gay. But count McDonald’s among those who may have suspected as much a long time ago. Check out this 2001 commercial, dug up by, in which the *NSYNC boys (and a nearly unrecognizable Britney Spears) play spin the bottle. It’s Lance’s turn, and as he freshens up with some Binaca, the bottle stops, much to Lance’s presumed delight, on Justin Timberlake, who clearly is not amused. Who says McDonald’s is out of touch with reality?

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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