'Dickwolves' scandal rattles a comic empire

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

To understand the drama of the Dickwolves, you must first understand that Penny Arcade is not just a Web comic. It is a two-man multimedia empire that has cranked out video games, podcasts, a major charity and annual gaming conferences that draw more than 60,000 people. Now, these diverse pursuits have come into conflict around an unexpected flashpoint: a T-shirt. Comic creators Jerry Holkins and Mike Krahulik made the "Penny Arcade Dickwolves" shirt as a response to critics who were insulted when the strip joked about characters being "raped to sleep by dickwolves."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in