Deutsch whips out DirecTV's 'Coucha Sutra' | Adweek Deutsch whips out DirecTV's 'Coucha Sutra' | Adweek
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Deutsch whips out DirecTV's 'Coucha Sutra'

Couchasutra-detail copy

Various studies over the years have suggested that people enjoy watching TV almost as much as they like having sex. Thus, maybe the notion of a "Coucha Sutra" is long overdue. Deutsch L.A. has created just such an instruction manual for DirecTV in a print ad running in the latest Sports Illustrated swimsuit issue, which hits newsstands Tuesday. See the full Coucha Sutra ad here. "What is Coucha Sutra?" asks the press release. "Consider it Modern Man’s Kama Sutra. The ancient Indian spiritual text, composed in the 2nd Century AD and famous for its detailed illustrations of human sexual behavior, has been revolutionized by DirecTV to depict the multitude of 'positions' assumed in the most sensual and spiritual of places in our time … the couch."

—Posted by Tim Nudd

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Topics: Deutsch, Directv, Nudd
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