Deutsch Produces Radio Ads for a Dollar to Promote Taco Bell's Dollar Cravings Menu | Adweek Deutsch Produces Radio Ads for a Dollar to Promote Taco Bell's Dollar Cravings Menu | Adweek
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Deutsch Produces Radio Ads for a Dollar to Promote Taco Bell's Dollar Cravings Menu Bad robot voice is good fun

Taco Bell's Dollar Cravings Menu is a low-budget option, so naturally it needs low-budget advertising. Enter Deutsch/LA, which claims to have produced radio ads for a dollar promoting the menu. The agency decided not to hire a voiceover actor, choosing instead to have a low-quality text-to-speech voice—i.e., a bad robot voice—read the scripts. The result is pretty amusing. The robot pronounces radio as "rah-dio," but more shameful is that he can't say "tortilla" properly either. He makes up for it with some humorous musings on his personal life, and the refreshing sign-off "Live Más. Bell sound."

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