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Some things are integral to the New York experience, and getting lost in Dr. Zizmor's subway ads (which have been up since at least the early '90s) is one of them. But one graphic design student doesn't see it that way. Hyo Hong finds them graphically offensive and has set out to clean them up.
On the surface, her redesign makes a lot of sense for the dermatologist. As you'll see in the video below, she's changed the side of the ad that reads "clear skin" to have just that—a clear background, which reinforces the ad's message.
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