Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A funny thing happens when you plaster U.S. cities with posters saying certain types of people "deserve to die." Namely, those people get a bit upset. Wisconsin agency Laughlin Constable and the Lung Cancer Alliance learned that this week when they launched teaser ads with messages like "Hipsters Deserve to Die" and "Cat Lovers Deserve to Die." The posters sparked news coverage in cities like Chicago, where some residents reportedly tore down some of the ads in anger.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in