Derek Jeter being shaved daily on billboard | Adweek Derek Jeter being shaved daily on billboard | Adweek
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Derek Jeter being shaved daily on billboard

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Billboards in New York's SoHo neighborhood are certainly getting people in a lather this week. But unlike that anti-abortion ad, this Gillette board from BBDO New York, featuring Derek Jeter, seems destined to get raves. The ad is being repainted daily through March 6 to reflect the various stages of men's grooming. Jeter will be seen with stubble, then with shave prep, and then clean shaven—a three-day cycle that will be repeated. "Everyday masterpiece," says the copy. Derek will have to raise that .270 average this year, or that tagline could be in jeopardy. Three more images after the jump.

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