Depressed Copywriter Alters Ads for Maximum Self-Loathing and Despair

A collection of ambushed messages

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The Depressed Copywriter blog makes my brain ache with angsty, postmodern self-awareness and loathing for the commercialized world. In a good way. Sort of. Four writers, fresh from a two-year masters program at the VCU Brandcenter, alter actual advertising and news copy, producing grimly humorous, pointed and at times even poetic results. In most cases, the changes are minimal—a few words added or replaced via torn bits of paper or crudely scribbled-in pen. In an ad for a Bluetooth earpiece, the text, "You move.

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