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People who advertise alcohol for a living insist that their messages don’t foster underage drinking(password required, sorry). But at least two studies have detailed exactly how the playful promotion of adult beverages appeals to kids. A report by the Center for Science in the Public Interest showed that the heavy beer advertising behind sporting events ($540 million for 90,000 ads in 2003) reached a large audience of children (93 percent aged 8-17 watched sports events).
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