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McCann Erickson is rolling out a new spot for Dentyne that compares gum with condoms. Using the tagline "Practice safe breath," the commercial shows a trio of men in need of protection from halitosis, lest it inhibit freaky time. One is about to get into it was a comely blonde in the backseat, another is nervously buying protection in a drugstore, and a third wakes his roommate late at night because he's got a guest.
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