Dentyne Ice kills smelly, smoking-gun squid | Adweek Dentyne Ice kills smelly, smoking-gun squid | Adweek
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Dentyne Ice kills smelly, smoking-gun squid

This unsettling Dentyne Ice ad from Thailand has it all: a cheating husband, a jealous wife and a giant, horrible squid. The sea beast represents the man's sushi-breath from a secret after-work dinner. The wife smells it when he gets home and flies into a rage. So, the man pops a Dentyne Ice and, with more anger than seems appropriate, breathes a big "Ahhhhh" into the woman's face. Weird. By McCann in Bangkok.

—Posted by Tim Nudd

Previously on AdFreak:
Stop wasting your life online, says Dentyne
Avert bad breath/death with Thai toothpaste

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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