Dentsu reveals many layers of Sapporo beer


Sapporo beer is reaching out to Canadians with a sassy new can and a new commercial from Dentsu in Toronto that touches on just about every Japanese cultural stereotype. They were just a Hello Kitty reference shy of getting everything. Sapporo has made gains in the Canadian marketplace over the years, and its 2006 purchase of Guelph's Sleeman Breweries Limited has given it a base in North America. I hope Sleeman's distilling process is more efficient than the one we see in the ad.

—Posted by David Kiefaber

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS