Advertisement

Dentsu London uses iPad for 3-D animation

Dentsu-ipad

Just as the iPad was starting to seem less sexy and more hum-drum practical, Dentsu London has used the device to create a hypnotic new form of stop-motion animation. Partnering with design consultancy BERG, the Dentsu team created a video called "Making Future Magic," which is the agency's current communications strategy. I'd hate to butcher the explanation of the 3-D animation, so just watch the video below to see both how it's done and what the finished product looked like. If you're really into the music, check out BERG's exhaustive blog post about the soundtrack, which includes a chance to hear the "Chris Isaak meets Twin Peaks" track that didn't make the cut.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Apple, Dentsu, Europe, Griner, Ipad
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS