Denis Leary Once Again Strongly Suggests You Buy a Ford F-150 | Adweek Denis Leary Once Again Strongly Suggests You Buy a Ford F-150 | Adweek
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Denis Leary Once Again Strongly Suggests You Buy a Ford F-150 You wouldn't like him when he's angry

For anyone still stinging over Denis Leary's violent and untimely death at the hands of a giant half-lizard guy in the latest Spider-Man flick (oh sorry, were you waiting for the DVD?), you can catch the motor-mouthed actor in a new series of Ford F-150 ads. The combo live-action/motion-graphics spots aim to sell the fuel efficiency, not just the torque, of the big truck. (The F-150, by the way, has again topped Autodata's list of hottest-selling vehicles in the country, according to USA Today). The quick-cut, propaganda-poster-style images are a nice accompaniment to Leary's rapid-fire voiceover, coming from Ford's Team Detroit and Gravity, a design, visual effects and branding shop. The message of all previous Leary spots for the F-150 since 2008 remains: Buy one already, or he will think you're a total douche.

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