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This Demented Parody of '90s Ads Goes From Goofy to Horrifying in Seconds Inane video has a terrible twist

The 1990s were quite the magical decade. And for those of us who were lucky enough to have been around then, we remember the weird commercials that peppered our Saturday morning cartoons. 

"Every '90s Commercial Ever," made by digital movie studio RocketJump, is an amazing parody that filters these campy ads through an insanely accurate lens, replicating everything from the absurd acting to the ridiculous shilling of tooth-rotting, gut-busting snacks. Oh, and it also gets super weird. 

Take a look at this commercial promoting some Capri-Sun-like and Bagel-Bite-esque foods, in the oddest thing since "Too Many Cooks."

Warning: Video is violent and may be upsetting, particularly if you've ever been attacked by a many-headed mutant.



Dez Dolly, a writer, director, producer and co-founder of RocketJump, is the brains behind the parody and explains his inspiration in the behind-the-scenes video below:

"We were talking about commercials from the '90s—they're so incredible—which you can now find on YouTube, and they're absolutely incredible, they're so bizarre. And there were these Capri Sun ads that we were talking about, where these kids drink the juice and then turn into liquid metal and splash around and skateboard and shoot hoops. They make absolutely no sense whatsoever, and we thought it would be really fun to start there, and then have the spot take this really dark turn."

The BTS also gives some insight into how the spot-on '90s-style glitchy visual quality was achieved and how VGP Effects made such terrifying creatures. Oh, and check out the (slightly more horrific) "uncensored version" here.



CREDITS
Director: Dez Dolly
Executive Producers (RocketJump): Matt Arnold, Dez Dolly, Ben Waller, Freddie Wong
Writers: Matt Arnold, Will Campos, Dez Dolly
Producer: Ashim Ahuja
Director of Photography: Jon Salmon
Editor: Joey Scoma @ The Sweatshop
Original Music: Maxton Waller

Cast
Mom: Anais Fairweather
Darius Jackson: Anthony Alabai
Jax: Dylan Williams
Jess: Mykayla Williams
Slade: Hayden Luedde
Brad: D'Arragnan Sloan
Kelly: Anastasia Sloan
Cody: Robert Sloan
Cronenberg Creature: Clinton Jones

Crew
1st Assistant Directors: Jeremy Cohen, John Helms
2nd AC: Thomas Jacobeson
DIT: Daniel Hollister
Gaffer: Tony Jou
BB Electrician: Dominic D'astice
Key Grip: Frank Garbutt
BB Grip: Anthony Barrese
Prop Master: Zachary Smith
Art Assistant: Christian Ramirez
Makeup Assistant: Lisa Carr
Wardrobe Stylist: Layne McGovern
Wardrobe Assistant: Millicent Thompson
Seamstress: Regina Amato
Sound Mixer: Chris Howland
Boom Operator: Kelly Ambrow
Sound Design: Kevin Senzaki
Makeup Artist: Erika Frank
Behind the Scenes: Nathan Koepp, Lauren Haroutunian
Photography, Social Media: Benji Dolly
Production Accountant: Jamie Lukaszewski

Makeup: Vincent Guastini Productions Effects & Design Studio
Key Artists, Sculptors: Jeff Farley, Chris Marchwinski
Silicone Animatronics, Painter: Vincent Guastini
Fabrication: Joshua Ballze
Onset Puppeteers: Vincent Guastini, Joshua Ballze

Visual Effects: Playfight
Additional Postproduction Services: Alex Reeves; Point of Blue Studios
Big Game Products Logos, Branding by Dangerbrain: Alfonso Surroca, Sebastian Surroca

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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