Delta gives vocab quiz in its latest videos | Adweek Delta gives vocab quiz in its latest videos | Adweek
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Delta gives vocab quiz in its latest videos

Planeguage Delta’s newest batch of cutesy ads seeks to bolster the national vocabulary with four new pieces of “Planeguage.” The new terms are “shady lady” (someone who adjusts her window shade constantly); “kidtastrophe” (annoying children); “middleman” (the guy in the middle seat who hogs both armrests); and “lavdance” (the physical difficulty of entering and exiting the bathroom). The first three already have a word that covers them (“assholes”), and the fourth isn’t something I’d advertise as a normal occurrence on my airline. Still, the ads look good, sort of a Playmobil visual style, if that makes any sense, and all four of them are available on YouTube. And if you have any planeguage ideas to contribute, they’re open to suggestions.

—Posted by David Kiefaber

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