Dell’s Mitch Ferrence can teach you a little something

Mitch_1Dell is launching a new MP3 player, called the DJ Ditty, with what it says is primarily a word-of-mouth campaign—getting the word out through employees and customer focus groups. The company is pushing consumers to a new Web site,, which includes some humorous instructional videos starring “Mitch Ferrence,” a cheesy, track-suit-clad guy who shows you how to dance, lip sync, play air guitar and so on like a complete ass. (“The Dell DJ Ditty maximizes your music. Instructor Mitch Ferrence maximizes your ditty.”) The site is also full of comically bloviated sayings, like “Your face is your stage, but your ears are the door to the theater.” 

—Posted by Tim Nudd

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