Deceptive dental ads get a kick in the teeth

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No, it's not just you. Those terrible teeth-whitening ads really are on every Web site in the galaxy, and they really are as scammy as they seem. Thankfully, a few brave souls—namely, the Better Business Bureau and the Utah Division of Consumer Protection—are dropping the hammer on some of the worst offenders. Wired's Epicenter blog reported Tuesday that Cyprus-based Farend Services is being scrutinized for its ads running under the name Dazzle Smile, which is now the target of a Utah "administrative citation" for allegedly steering customers into a thicket of fake articles and unexpected costs.

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