Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Walking to work, we just saw a Ketel One truck with a huge headline, in that familiar lettering, inspired by the Bradley font: “Dear Ketel One Drinker. I’d love to stop and chat, but I have important merchandise to deliver.” I can’t find an image of this truck online, but I did head over to the Ketel One Web site, to find out more about the people behind this (as The Spunker put it) pseudo-creepy ad campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in