Dear Ketel One. Just what are you trying to say? | Adweek Dear Ketel One. Just what are you trying to say? | Adweek
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Dear Ketel One. Just what are you trying to say?

Ketel2_1Walking to work, we just saw a Ketel One truck with a huge headline, in that familiar lettering, inspired by the Bradley font: “Dear Ketel One Drinker. I’d love to stop and chat, but I have important merchandise to deliver.” I can’t find an image of this truck online, but I did head over to the Ketel One Web site, to find out more about the people behind this (as The Spunker put it) pseudo-creepy ad campaign. It’s the Nolet family, which has apparently been making this vodka in Holland since 1691. There’s a cheesy video of Carl Nolet Jr., 11th-generation Nolet/possible black sheep, making martinis with a guy who seems to be his personal bartender. Far better is the brief video re-enactment of distillery founder Joannes Nolet flipping through some old parchment and jotting down a few notes (early Ketel One headlines?). Elsewhere on the site is a line that may help explain the minimalist ads: “One sip will tell you more than 1,000 words.”

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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