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In the beginning, there was Mayhem. Actually, Leo Burnett's latest spot for Allstate, starring Dean Winters as the iconic agent of chaos, will air at the end of the Super Bowl—between the game's final play and the trophy presentation. The vignette does, however, open in the Garden of Eden, with Winters kickin' back in the tree of knowledge and informing us, "I'm a forbidden fruit." Thanks for sharing. He then embarks on a trip through time, causing all manner of historical disasters, large (the extinction of the dinosaurs) and small (the NFL referees on strike), that Allstate probably wouldn't cover.
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