'Dead pets' climate-change ad feels the heat

This new British climate-change ad is drawing a large number of complaints. It shows a father reading his daughter a bedtime story in which puppies drown and rabbits are left without water to drink because of rising CO2 levels. More than 200 complaints have flooded in, wasting the precious resources of the Ad Standards Authority, whose time could be better spent looking at ice-cream ads featuring oversexed nuns. About half of the complaints about the climate-change ad involve the science presented in it. The rest of the people, according to an ASA rep, think the spot is simply too scary. Because of course, you don't want anyone feeling any sort of discomfort while considering the issue of global warming.

—Posted by Tim Nudd

Previously on AdFreak:
Global warming hits home in Brazilian PSA
Suicidal animals star in global-warming PSA

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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