DDB's Sol spots are odd, but in a good way

Most ads that attempt to be weird fail for one of two reasons. Either they're trying too hard and feel forced (like the crappy series with Jack in the Box's round-headed mascot) or they don't go far enough (like Old Navy's SuperModelquins, which are hardly weird at all). When the proper balance is achieved, however, it can be a thing of beauty. Which brings us to Sol beer's campaign from DDB Argentina. See all three ads here.