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It's tough to comment on the results of award shows that haven't taken place yet. But DDB New Zealand managed it with this flippable print ad—congratulating itself on winning a major creative award, while also congratulating a rival in the event that the award went to them instead. See larger versions of the ad here—one with the thumbs-up, one with the thumbs-down. As it turned out, DDB did win the award—so the thumbs-up configuration is the proper one.
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