David Beckham Looms Large as H&M Erects Silver Statues | Adweek David Beckham Looms Large as H&M Erects Silver Statues | Adweek
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David Beckham Looms Large as H&M Erects Silver Statues Giant figures invade N.Y., L.A., S.F.

David Beckham is bigger than ever, in almost every way, now that Spellbound Media and Zenith Optimedia have unleashed giant silver statues of the footballer around three U.S. cities for H&M. Beckham's shiny crotch is now conveniently at face height, offering tourists plenty of possibilities for imaginative poses. Three statues have gone up outdoors in New York—one in front of the Apple Store at 58th Street and 5th Avenue; one near the Flatiron Building; and one at the South Street Seaport. Los Angeles and San Francisco are also getting a few. The fashion press is squealing with delight at the campaign, particularly the prospect of people "fake-cupping Beckham's balls." For the socially minded, there's an Instagram tie-in. Post a photo of yourself with one of the statues along with the hashtag #hmbeckham, and you could win a $1,000 H&M shopping spree, signed H&M underwear from Beckham himself, or a 12-inch version of the statue. There are also some new print ads, shot by Alasdair McLellan, posted after the jump. As for the artfulness of the figures, the pose is all 21st-century chest-first aggression—none of the contrapposto for which David statues are generally known. The outdoor figures will remain up through Sunday, though three more will preen through the end of the month inside H&M stores. More photos after the jump.













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