David Beckham Bends It Like Beethoven in Samsung Ad | Adweek David Beckham Bends It Like Beethoven in Samsung Ad | Adweek
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David Beckham Bends It Like Beethoven in Samsung Ad Kicks out 'Ode to Joy' with soccer balls

I learned two things from this Cheil USA ad for the Samsung Galaxy Note—namely, that Samsung has an Olympic Games ambassador, and that it's David Beckham. Who else would it be, really? After conferring with a quick S Pen diagram, Beckham kind of plays "Ode to Joy" by kicking soccer balls at a wall of drums. Not bad, but the obvious editing exposes the spot's artifice a little too much. If the finished product is going to be that much of a digital patchwork anyway, why not have him kick out something a bit more percussive? Like, I don't know, "Funky Drummer" or something.

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